The most important question on every marketer's mind - How do I ensure people watch my ads. To reduce the ambiguity, they hire the best ad agencies in the world to create the most witty, most visually appealing advertisements. They then go about figuring out a list of shows that people love watching. Based on the TRP rating and their budget, they short-list a few. Once this is done, they advertise and hope that maximum prospects who belong to their target group watch these ads. But do people really watch these ads? I for example love watching ads and don't usually switch channels. But there are a whole lot of people out there who do, who know what they can watch in between when these expensive ads are being played.
The big question is how do I make you watch my ads? Here's what I think is an idea to make sure people watch your ads.
Let's take a reality show like "Kaun Banega Crorepati". KBC has had an amazing track record and there were millions of people across the country who watched this reality show.
The Idea - 5 minutes before Amitabh/Shahrukh announces a short break and requests people not to go anywhere, they should ask people to take a guess.. A guess on how long the break would last. This should be sent as an SMS. Say, Mr. X guesses 3 minutes and 15 seconds. Someone else guesses 3 minutes and 13 seconds. If you made the right guess you win goodies. As simple as that.
A couple of rules out here - You can make your guess only in those 5 minutes. The messages sent before or after the 5 minutes would be invalid.
When the ads are being played, a timer would be ticking on one of the corners of the screen based on where the channel logo is placed.
This way, to see if their guess is right or wrong, people would be glued to their TV screen even during the break.. Any marketer reading this?
The big question is how do I make you watch my ads? Here's what I think is an idea to make sure people watch your ads.
Let's take a reality show like "Kaun Banega Crorepati". KBC has had an amazing track record and there were millions of people across the country who watched this reality show.
The Idea - 5 minutes before Amitabh/Shahrukh announces a short break and requests people not to go anywhere, they should ask people to take a guess.. A guess on how long the break would last. This should be sent as an SMS. Say, Mr. X guesses 3 minutes and 15 seconds. Someone else guesses 3 minutes and 13 seconds. If you made the right guess you win goodies. As simple as that.
A couple of rules out here - You can make your guess only in those 5 minutes. The messages sent before or after the 5 minutes would be invalid.
When the ads are being played, a timer would be ticking on one of the corners of the screen based on where the channel logo is placed.
This way, to see if their guess is right or wrong, people would be glued to their TV screen even during the break.. Any marketer reading this?
